Majoring in ‘High Culture’

by Lindsey Bush on May 14, 2009 to the Collegiate blog

Last weekend I discovered a talent in one of my friends. She can name just about any TV personality or movie star from the last 25 years. And if she can’t quite get the name or show right, her iPhone will deliver within seconds. We joked that she would be my lifeline if I ever made it to Who Wants to Be a Millionaire? While keeping up with pop culture is fun, and the drama is quite entertaining, at what point do we draw the line?

I recently came across an e-mail with the subject line, “Western adds pop culture major,” only the second program of its kind in the U.S., according to the press release. The article explained the importance of the new addition to the WKU family of academics: “‘The major will provide a way for students to differentiate themselves and make them more marketable when they are job hunting,’ said Anthony Harkins, director of the major.”

I’ll be the first to admit I can get lost in a People magazine for hours, but how much do we really think that’s going to benefit students as they venture out into the real world? Sure, it’s impressive at gatherings and could reap major bucks on Jeopardy, but short of working for popular media outlets, I’m not sure how successful one would be. So what do you think? Could this be the beginning of a pop culture career surge? Or is it just the latest spin on a general studies degree?

There have been 3 replies so far

Lindsey, I tend to agree with you. An entire major is a bit excessive. With that said, I am all for courses where the focus is on pop culture. With a background in journalism and mass communications, I have taken classes that specifically focused on popular music, television, movies, and the like. While big portions of each class examined the history of each, we also looked at how pop culture impacts/affects people. We examined how people interact with pop culture and how pop culture has been a major vehicle for trends, ideas, thoughts, mindsets, etc. Again, an entire major is probably too much, but courses within a major are definitely beneficial.

1 | Nate Dogg

Thursday, May 14, 2009, at 11:20am

I guess I would have to read the course descriptions to really be able to pass judgment but my initial reaction is one of skepticism. There are probably a few employers out there who might appreciate a degree in this but my gut feeling is those employers are few and far between… and probably not located anywhere near southern Kentucky (just a guess). This might make a good minor for someone who is an English major and wants to be an entertainment writer or as the previous poster mentioned, it may help with a career in journalism. I just can’t imagine how it can stand alone as an academic major and offer definable skills. As a parent, I would probably be leery if my child came home and said she decided to major in Pop Culture and I would certainly question Anthony Harkin’s statement that it will increase a student’s marketability as I fear it would be career limiting.

2 | Cridal

Thursday, May 14, 2009, at 3:10pm

I imagine that the pop culture major is in the Sociology department. In my day this would have been called Modern Anthropology. Sociology is a study of groups of people, items of interest to those people, and how these people use and value those items. by studying pop culture it would be devoted to learning about our society and how the various things in our society are used and valued. While it is hard to imagine how a pop culture major could be a vocation, a major in sociology alone is not a career builder. Sociology or Anthropology (the study of different cultures) is a good addition to other majors, such as Psychology, English (writers), Journalism, even political science. If you think about what fields could benefit from the study of our society, then that is how the major could be used. It seems to me that college students are very aware of our world and the challenges that faces our country. Maybe one of these students can be inspired to make a difference. By studying the problems, then we can look to the solutions.

3 | joflyaway

Wednesday, May 20, 2009, at 4:06am

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